AB Tasty Reviews & Ratings 2023

AB Tasty is a provider of AI-powered experimentation and personalization, helping businesses drive more conversions and revenue on all their digital assets. Their optimization platform enables marketing and product teams to turn website visitors into customers, subscribers or leads, with the goal of driving outstanding user experiences. The vendor states their customer list includes Ashley Furniture, Kiehl’s, Sephora, USA Today, Saint Laurent Paris, as well as more than 900 global enterprises. AB Tasty has 10 offices in 6 countries with local language support and 40% of its workforce is dedicated to R&D.

Testing and personalization

Users can display different
variations of a web design and discover how they compare to the original design.
AB Tasty supports multiple types of testing methods, including:

–
A/B and split testing (classic testing)

–
Multivariate testing (combination
testing)

–
Multipage (funnel testing)

–
Personalization

Personalization Widget Library

This dynamic widget library allows users to add features such as pop-ins, surveys,
chat functions, and countdown banners.