Amazon.com Associates Central – Resource Center – How To Set Up AB Testing

A Redirect test is a type a type of A/B test which uses two distinct pages and tests their effectiveness against each other. In this case, two variants are identified by two URL paths. Instead of testing two versions of the same web page, you test two different pages against each other. Tests of this kind are useful when you want to see how two very different landing pages perform, or you’re testing a complete redesign of a page.

Create a Redirect experiment in Google Optimize

You’ll need:
• Two web pages that share the same objective, created on your WordPress site – eg, two versions of a blog post
o Version/Variant 1: Original Page
o Version/Variant 2: Redirect Page
• Make sure you’ve installed the Google Optimize code snippet on both the original and redirect pages
• Important: Search engines will notice if you try to post duplicate content on your site. Make sure your meta tags differ significantly between the two posts, to avoid a penalty

Steps to create the Redirect experiment

1. Go to your Google Optimize account
2. Click on the experiment link on the Accounts page
3. Click the Create Experiment button on the Experiment tab

Create an experiment for the Redirect test

4. Add a suitable name on the Name your experiment field on the Create experiment side pop-up menu
5. Enter the URL of the page you want to test
6. Select the experiment type as Redirect test
7. Finally, click the Create button on top-right corner of the page. You’ll be sent to the Details page

Create a Variant for the experiment
1. Click + New Variant link on the Variant section of the Details page
2. Enter a Variant name and Redirect destination (e.g. /variant1.html) in the relevant fields
3. Click the Add button in the top-right corner

Create Objectives for the experiment

Objectives are metrics you can use to judge the success or failure of your experiment. There are several Objective types within Google Optimize, which include page views, session durations and bounces. If you’ve connected your Google Optimize account with your Google Analytics account, you can test against the custom goals you’ve created in Analytics. Since the default objectives are limited, it’s better to set up your own custom goals.

1. Make sure you’re connected your Google Analytics account via the Link Properties step and have created any goals in Google Analytics
2. Select a Primary objective from the drop-down menu (i.e, Bounces)
Bounce rate’ refers to the percentage of visitors who visit your website but leave without browsing to anything, or performing any action on the page

Note: You can select one primary objective and two secondary objectives per experiment. Make sure you’ve chosen all the relevant objectives upfront, since you can’t retrospectively change these objectives, in the free version at least

3. Click the + Add An Objective button to add a secondary objective
4. Add a Description and hypothesis for your Objectives and click Save in the top-right corner

Adding Targeting for the experiment

Targeting focuses on customizing the percentage of users who are participating on each variant of your test, as well as the weighting of visitors depending on each target.

1. Go to the Targeting tab under the Configuration section
2. Edit the Percentage of visitors to target and the Weighting of visitors to target fields
3. Determine when the experiment is shown by using the When section controls
4. Click the edit icon on the Evaluate on page load field, and connect a page event to evaluate using the Evaluate on drop- down menu
5. Add any additional conditions, according to the requirements of your test
More information: Learn more about
6. Then click the Start Experiment button to initiate the experiment

Now your experiment is up and running. It will take at least 24 hours for data to begin to accumulate; this period could be longer if your traffic is lower. Go to the Reporting section to see how your variants compare:

A Redirect test is a type a type of A/B test which uses two distinct pages and tests their effectiveness against each other. In this case, two variants are identified by two URL paths. Instead of testing two versions of the same web page, you test two different pages against each other. Tests of this kind are useful when you want to see how two very different landing pages perform, or you’re testing a complete redesign of a page.• Two web pages that share the same objective, created on your WordPress site – eg, two versions of a blog posto Version/Variant 1: Original Pageo Version/Variant 2: Redirect Page• Make sure you’ve installed the Google Optimize code snippet on both the original and redirect pages• Important: Search engines will notice if you try to post duplicate content on your site. Make sure your meta tags differ significantly between the two posts, to avoid a penaltyGo to your Google Optimize accountClick on the experiment link on the Accounts pageClick the Create Experiment button on the Experiment tabAdd a suitable name on thefield on the Create experiment side pop-up menuEnter the URL of the page you want to testSelect the experiment type asFinally, click thebutton on top-right corner of the page. You’ll be sent to the Details pageClick +link on the Variant section of the Details pageEnter a Variant name and Redirect destination (e.g. /variant1.html) in the relevant fieldsClick the Add button in the top-right cornerObjectives are metrics you can use to judge the success or failure of your experiment. There are several Objective types within Google Optimize, which include page views, session durations and bounces. If you’ve connected your Google Optimize account with your Google Analytics account, you can test against the custom goals you’ve created in Analytics. Since the default objectives are limited, it’s better to set up your own custom goals.Make sure you’re connected your Google Analytics account via the Link Properties step and have created any goals in Google AnalyticsSelect a Primary objective from the drop-down menu (i.e, Bounces)Bounce rate’ refers to the percentage of visitors who visit your website but leave without browsing to anything, or performing any action on the pageYou can select one primary objective and two secondary objectives per experiment. Make sure you’ve chosen all the relevant objectives upfront, since you can’t retrospectively change these objectives, in the free version at least3. Click the +button to add a secondary objective4. Add a Description and hypothesis for your Objectives and click Save in the top-right cornerTargeting focuses on customizing the percentage of users who are participating on each variant of your test, as well as the weighting of visitors depending on each target.Go to the Targeting tab under the Configuration sectionEdit the Percentage of visitors to target and the Weighting of visitors to target fieldsDetermine when the experiment is shown by using thesection controlsClick the edit icon on thefield, and connect a page event to evaluate using theon drop- down menuAdd any additional conditions, according to the requirements of your testLearn more about Targeting rules Then clickthe Start Experiment button to initiate the experimentNow your experiment is up and running. It will take at least 24 hours for data to begin to accumulate; this period could be longer if your traffic is lower. Go to the Reporting section to see how your variants compare: