Apple Search Ads

How are Apple Search Ads used by mobile marketers?

There are a few key advantages of Apple Search Ads for mobile marketers, such as the ability to quickly and easily way to drive visibility and downloads for your app. These ads can be targeted to specific audiences, allowing developers to reach potential customers who are most likely to download their apps. 

As SearchAds highlights, Apple Search Ads can produce a much higher ROI than traditional acquisition channels for apps:

Apple Search Ads states that 65% of downloads on the App Store occur after a search…​​That is why Apple Search Ads reports a conversion rate of 50%, which is impressive.

In addition, as discussed in our recent article on Apple Search Ads, Apple is now offering ads on both the Today tab. With Apple’s new ads, app publishers can now buy something very similar to an Apple-created app featuring, which is always highlighted on the Today page. In addition, your own app listing page is now content for other apps to advertise against.

Apple’s new Today tab ads offer premium front page placement on the App Store. When people open the App Store, the Today tab is where they come, as Apple notes:

Today tab is where over half a billion weekly App Store visitors start their journey to discover new apps.

As you can see, this new ad placement is a massive opportunity for all app publishers to increase the visibility of their apps.