Be Kind

Every fallen Hero deserves to be honored, and every struggling veteran deserves to get the help they need.

Our cause builds memorials for the families of fallen Heroes and hand delivers them to their doorsteps across the nation.

We honor Heroes of all kinds, no matter when or how they passed. Starting with our founder losing his best friend to suicide after Afghanistan, our mission to deliver plaques at a complete surprise (funded by impactful apparel) is a unique way to keep our nation’s fallen Heroes from ever being forgotten.

Your order will fund the plaque these families receive, and we will donate 20% of all net profits to pay for struggling veterans to get the therapy they need. 

Hence our saying. 

“Save lives. Honor Heroes.”