CJ Group response – Global Education Coalition

CJ Group commits to: · Supporting the Gender Flagship’s priority area of “advocacy and communication efforts to promote continuity of learning and return to school, partnerships andsystems reform.” Specifically, we propose to use our online KCON concerts to create social awareness, raise funds and mobilise communities to take action for girls’ education. Our KCON:TACT season 2 concert was viewed over 25 million times, providing a strongoutreach platform for the Flagship’s advocacy efforts. · Mobilising CJ employees to support activities to advance girls’ education in the context of COVID-19. For example, we hosted the SW Creative Camp known as ‘Girls can do IT,’ a virtual online education program with CJ employees and college student volunteers. Similar efforts could take place in the future.

Regional Focus

Global

Countries of Interest

Republic of Korea, Viet Nam

Member Video

Commitment

Since 2014, CJ Group has been a strategic partner of UNESCO’s girls’ education initiatives, and has worked to provide educational and vocational training for young women in developing countries through the UNESCO Malala Fund for Girls’ Right to Education.
As an extension of this partnership, CJ Group is supporting the Global Education Coalition’s “Learning Never Stops” campaign to ensure girls’ continuity of learning and safe return to school during COVID-19. We are mobilizing our global cultural platforms such as KCON, the world’s largest Korean culture convention attended by millions, to promote girls’ education during COVID-19. In addition to raising awareness for girls’ education, KCON is donating a portion of its channel membership profits and sales of customized goods of K-Pop artists to UNESCO’s efforts to ensure learning never stops. Attendees can express their support for the campaign through donations for the durationof these events