Design – Careers at Apple (UK)

While in graduate school, Kristi explored the role of aesthetics in human experience and performance. It helped her understand just how much design can make technology more approachable and usable. Today, she brings this passion to her work as a Human Factors lead in Apple’s Industrial Design group.

For every Apple product, she and her teammates consider how the hardware and software design influences the user experience. On Apple Watch, for example, they obsess over details like how the product fits the wrist and how easy it is to put on and take off. On iPhone, they work to ensure that the interface and Multi-Touch display both respond to the user intent, no matter how the device is being held.

The Human Factors team’s emphasis on fit, comfort and performance is a big reason nothing else looks or feels like an Apple product.