Facebook Marketing A/B Testing in Facebook Marketing Tutorial 01 May 2023 – Learn Facebook Marketing A/B Testing in Facebook Marketing Tutorial (24678) | Wisdom Jobs India
What is A/B testing? In what way it is helpful?
A/B testing, also known as split testing, is a method of splitting out the post as to which part of your post works the best with your audience. It splits the post from its −
- Headline
- Body copy
- Images
- Call-to-action
- A combination of the above
When starting out a campaign, it is very important to indulge with what the audience like the most to engage with your posts, on which devices the posts work best for the audience that will eventually use your product/service.
Apart from testing post content you can also run tests on the following −
- Countries
- Precise interests
- Mobile OS
- Age ranges
- Genders
- Images
- Titles
- Relationship status
- Landing page
- Interested in
Creating a test
The best way to implement a test is to create two similar ads in your ads manager. Do not post these ads to your wall but you need to run a small paid campaign. In these ads, you can decide with ad A that will have a short one-line sentence with an image and a caption. And another Ad B could have more content in the post but no writing on the image. You can run these ads with the same demographic type to see the people’s reaction to the posts.
If you want to try split testing the image itself you can. Think about what colors you are using, the psychology behind the colors and the way it makes the post feel. Keep the colors in an image to around three predominant ones as you don’t want the image to look too busy.
Although this type of testing can take some time, it will eventually ensure that you know exactly who to target your advertisements to and how they should be designed.
