Intel and Asus – In Search of Incredible by Ian for Intel

ABOUT

ASUS and Intel enable the people who use our laptops and other products to live more fulfilling lives.
As partners, we are taking the first steps on a journey that will celebrate the extraordinary creativity and imagination of people all over our planet.
We call it “In Search of Incredible”.

Together with singer, film-maker and traveller Jason Mraz, we are seeking the most amazing stories from around the world. Over the next few weeks, we will be introducing those stories as films on this website. We hope they will inspire you to start your own journey “In Search of Incredible”.

Legendary photographer Don McCullin – who took the amazing pictures that launched “the Search” for ASUS and Intel.

Acclaimed video director Andy Morahan – who shot our enigmatic peacock video story

And award-winning film director, Asif Kapadia – who directs our webisodes, working with Jason Mraz, showing our search.

The Search with Don McCullin
Don McCullin is one of the greatest photographers of our age. He has been searching for incredible images and amazing pictures for more than 60 years, and been winning awards for them for almost as long.
This is how Don describes his work: “Photography for me is not looking, it’s feeling. If you can’t feel what you’re looking at, then you’re never going to get others to feel anything when they look at your pictures.”
Don’s approach to photography makes him an ideal creative partner for ASUS and Intel as we set out together “In Search of Incredible”.