L’Oréal Group : Our Global Brands Portfolio

A global flotilla of complementary brands

Because we understand that beauty expectations and needs vary, we have built the richest portfolio of diverse and complementary brands. We want to be able to offer all around the world a perfect choice of brands for all types of consumer needs and desires and for all beauty dreams.

Our brands are from all cultural origins. A perfect blend between European, American, Chinese, Japanese, Korean, Brazilian, Indian and African brands. We have created the world’s most multi-cultural brand collection, and it remains unique in the industry.

We offer a large choice of products at a wide range of prices, across all categories: skincare, make-up, haircare, hair color, fragrances and others, including hygiene. Our brands are constantly being reinvented so that we are always perfectly attuned to consumer preferences. We keep enriching this collection year after year to embrace new segments and geographies and to respond to new consumer demands.