Loud & Clear

Market Mover on Spotify

There’s been great growth in music markets around the world: The IFPI reported that recorded music revenues grew in every region around the world in 2022. And they reported that streaming revenue grew by more than 20% year on year in Latin America, Sub-Saharan Africa, the Middle East & North Africa, and Asia.

The switch to streaming by music fans in these markets has brought in huge revenues that would otherwise have been lost to music piracy. As a result, artists in these markets can turn their creativity into full-time careers and help shine a light on more music from their homes. They also have an unprecedented opportunity to take their sound to the world and break through in new markets thanks to the power of playlisting. As of March 2023, Spotify is available in 184 markets, which means more opportunities for artists around the world to reach potential new fans.