Modernising the Supply Chain for the World’s Largest Brewer – Monstarlab

Building Business Relationships Through User-Centric Technology

“While we architected the Tapwiser platform to facilitate increasing automation, we also understood that technology would not replace the “relationship element” that is so key to selling CPG on the ground – rather, it enables the sales reps to focus on maximising the value of the human touch to growing relationships. By understanding fully the lifecycles and individual moments of AB InBev’s different types of B2B relationships, and by continuously testing and iterating, we were able to build and refine a platform that delighted customers while increasing reorder rates.”

– Matthew Knuti, VP Engagement & Lead Strategist, Americas.