OMG Vietnam bolsters core leadership team with key appointments – MARKETECH APAC

Ho Chi Minh, Vietnam – Omnicom Media Group (OMG) in Vietnam has announced key appointments to bolster its local core leadership team. They include Trang Tran as head of transformation, Hoang Nguyen as planning director, Uyen Nguyen Diep as strategy director, and San Nguyen as associate planning director.

These appointments are aligned with the agency’s focus on delivering top-notch strategic planning and innovation services to drive accelerated growth for clients’ businesses. In addition, they also follow a slate of new business wins for the agency such as Chanel, Sanofi, Asia Foods, along with the retention of Beiersdorf and Vinamilk.

With more than 14 years of experience, Tran was promoted from his role of business director. Prior to joining OMG, he held various EMEA regional roles at OMD and PHD, working alongside global brands from multiple sectors such as Hewlett Packard, Bethesda, and SC Johnson.

In his new role, Tran will be tasked with simplifying OMG’s operational processes to meet clients’ changing needs, helping them achieve business growth, and driving their digital transformation ambitions.

Meanwhile, Nguyen has previously held media planning roles in Wavemaker, GroupM, and Saatchi & Saatchi, serving a diverse range of clients including Masan, Nestle, Perfetti, and Samsung. His familiarity with the Vietnam market, on top of his knowledge and media planning capabilities, will see him lead an empowering team to serve clients more efficiently.

Diep was previously an associate director at Mindshare, where she has worked alongside Unilever, where she oversees the strategic planning, content, and commerce portfolio for 14 brands across fabric detergent, skin cleaning, and skincare categories. In her new role, she will be responsible for optimising planning strategy powered by the agency’s data platform, OMNI, and driving innovative marketing solutions for clients.

Lastly, San Nguyen has nine years of experience and has seen her working with prominent brands, including L’Oreal, Coca Cola, and Kimberly Clark.

All four new appointees will report directly to Julien Courant, chief operating officer at Omnicom Media Group Vietnam.

Speaking on the new appointments, Courant said, “The pandemic has accelerated the speed of change for the media industry and disrupted the industry on all fronts, especially retaining top talents in Vietnam. Despite the challenges, we remain steadfast in this endemic period, as we believe the key to this success is our commitment to investing in our people and capabilities. With the new core leadership team in place, we are positioned to drive new levels of business growth and help our clients’ transformative journey in this ever-changing digital landscape.”

Meanwhile, Tony Harradine, CEO of Omnicom Media Group APAC, shared, “As one of the fastest growing economies in Southeast Asia, Vietnam is constantly evolving in step with its digital and e-commerce growth. With the combined capabilities of the new core leadership team, we are committed to providing clients with the best-in-market expertise and partnering with them to grow their business in this dynamic business landscape.”