ROCKWELL COLLECTION – The Essence Of Hospitality

In the past decade, Mr. Trinh Lai’s was most recognized as a founder of multiple luxury restaurants and bars in Ho Chi Minh City: Chill Sky Bar, Sorae, Qui Cuisine & Mixology, Envy Club and Chinese restaurant chain San Fu Lou… He grew up in Denmark, and was working as early as 14 years old in various positions in the F&B industry: from being a waiter to a bartender, restaurant manager… At the age of 18 – he started his own fast food store. This early success encouraged and gave him the confidence to acquire a Chinese restaurant and completely transform it into one of the hottest spot in town. At the age of 25, he had opened up to 9 outlets of restaurants and coffee shops in Denmark. In 2007, after exploring many countries in the world, he came back to visit Vietnam and immediately recognized the immense potential of this market. Within 1 year of researching, experiencing and making connections in the city, he decided to challenge himself with the mission to create brands such as Chill Sky Bar, Sorae and Chinese restaurant chain San Fu Lou. In 2016, I created VISE Hospitality with Qui – A fusion, Asian inspired Lounge & Restaurant; and Envy, Club-house with a theatre flare. This was a completely new concept for the Vietnamese market.

After transferring these restaurants to investors, Mr. Lai challenged himself again to create a new empire – EMG Element Management Group in 2017 with many exciting and exceptional projects: SKY XX, PRIME XXI, Lai, Towa, ROS, and Mister Lai Kitchen.

In Feb 2020, EMG transformed itself while turning to the next stage of Lifestyle by switching to ELG – Elements LAIFEstyle Group.

Our sole aim is to define and set the benchmark for the modern lifestyle of Vietnam market. With participation in diverse industries, ELG provides a comprehensive range of superior lifestyle projects covering hospitality, entertainment, event management, retail… Our mission is to deliver an extraordinary experience for every single customer, every time.