THE NEW IDEA GROUP
Mục Lục
The Food & Beverage Experts
Since 1990, each of our senior staff has been intimately involved in marketing, branding, packaging, promoting and advertising national and regional food and beverage companies.
Our team helps you launch, refresh and extend your brand. We offer planning, activation and execution. By understanding shoppers, consumers, channel members, and regulators, we can help you get additional shelf space and maximize your shelf presence.
We’ll generate trial with targeted consumers, build stronger loyalty for your brand, and enhance repeat (and more importantly) depth of repeat purchases.
Every Channel
Grocery, Club, C-store, Mass Merchandise, Online, Specialty Retailers, Drug, Foodservice, Vending
Every Type
Name Brands, Private Label, Captured Brands, Regional Brands, Smart Brands
Every Category
Mainstream, Ethnic, Low-Cal, Low-Carb, Whole Grain, Supplements, Natural, Organic, Decadent, Weight Management, Children, Gluten-Free, Nutraceutical…
Every Aisle
Dairy, Protein (Beef, Bison, Poultry, Seafood, Pork, etc), Soda, Cereal, Frozen, Produce, Juice, Dessert, Cheese, Condiments, Candy, Salty Snacks, Cookies…
Every Service
Research, Marketing Planning, Marketing Activation, Package Design, Structural Development, Consumer And Trade Promotions, Interactive, Social, Sales Support, Media Placement, Trade Show Support And Photography.