THE NEW IDEA GROUP

The Food & Beverage Experts

Since 1990, each of our senior staff has been intimately involved in marketing, branding, packaging, promoting and advertising national and regional food and beverage companies.

Our team helps you launch, refresh and extend your brand. We offer planning, activation and execution. By understanding shoppers, consumers, channel members, and regulators, we can help you get additional shelf space and maximize your shelf presence.

We’ll generate trial with targeted consumers, build stronger loyalty for your brand, and enhance repeat (and more importantly) depth of repeat purchases.

Every Channel

Grocery, Club, C-store, Mass Merchandise, Online, Specialty Retailers, Drug, Foodservice, Vending

Every Type

Name Brands, Private Label, Captured Brands, Regional Brands, Smart Brands

Every Category

Mainstream, Ethnic, Low-Cal, Low-Carb, Whole Grain, Supplements, Natural, Organic, Decadent, Weight Management, Children, Gluten-Free, Nutraceutical…

Every Aisle

Dairy, Protein (Beef, Bison, Poultry, Seafood, Pork, etc), Soda, Cereal, Frozen, Produce, Juice, Dessert, Cheese, Condiments, Candy, Salty Snacks, Cookies…

Every Service

Research, Marketing Planning, Marketing Activation, Package Design, Structural Development, Consumer And Trade Promotions, Interactive, Social, Sales Support, Media Placement, Trade Show Support And Photography.

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