The top 5 types of logos for building better brands!
Many branding agencies, including us, will tell you that your brand is much more than a logo.
But that doesn’t mean your logo isn’t important. In fact, it can be a central component to building your brand. Why? Because it’s usually the first expression of your brand that a person will see. Different expressions can be conveyed by different types of logos.
A logo can be powerful and instrumental in establishing your mark in the business world.
However, when it comes to logo design, there is one huge problem we see consistently in the entrepreneurial space. Many times, entrepreneurs place ALL the pressure and responsibility of their branding on their logos, thinking that the image must communicate every aspect of their business.
A strategic approach to logo design is to determine how literal versus abstract do you need the logo to be, and to reduce complexities to be easily memorable while also communicating major messaging about the brand.
