University Logo + Wordmark
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University “AB” Logo + Wordmark
Our logo is at the front and center of our brand identity. It is our primary identifier and must be present on all communications from the University. The following information will outline how it may be used in visual communications.
Stand Alone AB logo
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The “Stand Alone AB” logo may be used as a graphic element on all University pieces; however, the University Wordmark or the words “Alderson Broaddus University” must also appear on the piece. (We’re not quite famous enough to be known by just the “Stand Alone AB” logo…)
Please forward our contact
information to your vendors.
Email: [email protected]
Phone: 304.457.6323
Official Pantone Colors
Pantone®
2955 C
RGB 0 56 101
HEX/HTML 003865
CMYK 100 60 10 53
Pantone®
1235 C
RGB 255 184 28
HEX/HTML FFB81C
CMYK 0 31 98 0
For uncoated material, use:
Pantone®
2955 U
RGB 57 87 117
HEX/HTML 395775
CMYK 99 38 6 43
Pantone®
122 U
RGB 255 192 63
HEX/HTML FFC03F
CMYK 0 22 93 0
AB Stand Alone Logo + Wordmark MAIN
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Long Horizontal:
AB’s primary branded logo is the long horizontal logo with the wordmark. This is a “traditional” logo with a longstanding history. This logo with wordmark should be used at all times; however, there will be instances when the alternative logo variations will be more suitable given the design and layout of certain media. If you need help with the placement of the logo, we can help you with those design decisions prior to production. Please forward our contact information to your vendors.
The wordmark “Alderson Broaddus University” is set in Livingston type.
Do not attempt to recreate this logo, as this logo is to be used in the proportion and configuration as shown in this manual.
These logos are approved by Marketing & Communications and the President’s Cabinet. Any other logo development or alterations are prohibited.
Acceptable Logo/Color Variations
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AB logo + Wordmark
Vertical stacked:
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AB logo + Wordmark
Horizontal stacked:
Color Variation Usage
Our logotype may appear in three colors only: AB blue, AB gold, and white. This ensures that our logo remains consistent and easily recognized as the Alderson Broaddus University logo.
These two variations are the priority color combinations and should be used at all times unless budgets necessitate using an alternate variation below.
Two Colors:
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Three Colors on Blue Background:
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Acceptable Alternate Color Variations
One Color:
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One Color on Blue Background:
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One Color on Gold Background:
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Two Colors on Gold Background
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Size and Protected Area
There is no maximum size limit, but use discretion when sizing the logo.
Never reproduce the logo at widths smaller than outlined below:
Clear Space
Maintaining ample clear space around the logo ensures that it remains legible, and doesn’t get lost within the composition. Use the width of the capital “A” in Livingston font as a measuring tool for proper clearance.
Photos, text, and graphic elements should never be placed within the pictured clear space.
Approval Notice
All merchandise, giveaways, and marketing collateral (including signage) for any department or unit of AB fall within the color guidelines set forth in this guide. Approval by the Office of Marketing & Communications is required before purchasing any items.
Misuse of the University Logo
To have a strong, unified brand identity, it is essential to avoid improper uses of the logo. The elements of the logo, the AB blue and gold, and the typography, are all integral elements of the overall logo design.
Modifications of these elements are prohibited. Adhering to these simple rules will continue to ensure our logo is recognizable to all audiences.
Do not alter the logo in any form including:
Do not alter the color scheme of the logo.
Do not change the scale of the elements of the logo.
Do not use a substitute typeface for Alderson Broaddus University.
Do not add drop shadows, strokes, or other visual effects to the logo.
Do not isolate the logo in a frame or incorporate into another graphic.
Do not use the wordmark without the logo. Do not use the “AB” without the shadow.
Do not stretch, condense, or skew the logo.
Do not display the logo at an angle.
Do not add type or graphic elements to the logo.
Do not place the logo onto backgrounds that render it illegible or hard to recognize.
Marketing and Communications
Joey Mitchell
Graphic Designer / Social Media Specialist
Joey Mitchell
Graphic Designer / Social Media Specialist
304.457.6242
Cary L. Walters
Director of Marketing and Communications
Cary L. Walters
Director of Marketing and Communications
304.457.6323
