Wanda Group | FIFA Partners – FIFA Museum (english)

Teaming up for the next successful football chapter

By supporting FIFA until 2030, the Wanda Group showcases its commitment to the sustainable growth of the sport and to a lasting partnership. Complementing FIFA, the aim is clear: team up for the next chapter of success in football.

By using its international appeal, the Wanda Group aims to bring youth from China and all around the world closer to the game. Through a series of unique exclusive rights across all FIFA competitions – both online and on-site – a few lucky fans will get the once in a lifetime opportunity to see the action unfold right in front of them.

A central element is the “FIFA Flag Bearers” programme, where a selection of children get the chance to carry the FIFA Flag at the start of a FIFA match. More than 500 children from China and all over the world have already taken part in the programme at both 2018 FIFA World Cup Russia™ and FIFA Women’s World Cup France 2019™. Additionally, further experiential “money can’t buy” opportunities are carried out, such as post-match team bench visit and the player’s tunnel access.

In addition to the global exposure and benefits this partnership delivers, the Wanda Group benefits from the promotion of FIFA Competitions across Wanda properties, which are implemented through various activation tools such as the awarding of FIFA World Cup™ tickets, the use of the Official FIFA mascot and the implementation of a youth development program in China in collaboration with FIFA.