Asus Logo and symbol, meaning, history, PNG, brand

Asus Logo PNG

Asus is a computer electronics and hardware manufacturer from Taipei, Taiwan. The name was inspired by Pegasus – the highly worshipped winged horse from Greek mythology.

Asus is the name of a computer corporation that was established in 1989 in Taiwan and today has its presence worldwide, being one of the most famous manufacturers of P.C., notebooks, mobile phones, accessories, and hardware. The company was founded by former Acer engineers and quickly became its main competitor in the market.

Meaning and history

The name of the company, Asus, was derived from the name of one of the gods in Greek mythology, Pegasus. Being pretty experienced in marketing and branding, the Asus founders decided to shorten it to take the upper positions in the lists in alphabetical order. Another reason was to get the name closer to Acer, its main potential contestant.

1989 — 1995

The initial logo was created for Asus in 1989 and featured a combination of the logotype, tagline, and a simple graphical element. The wordmark was written in all capitals of a modern geometric sans-serif typeface with its angles softened. The letter “A” was enlarged and had its horizontal bar replaced by a very thin end of the swoosh, which was underlining the nameplate and added a sense of universality and internationality, looking like an orbit. The “Computer” tagline was written in the same sans-serif font but featured a title case and had its letters italicized. All three elements of the logo were executed in light blue and placed on a white background.

1995 – Today

The redesign of 1995 brought to the brand its iconic emblem the whole world knows today. The previous logo was simplified and elevated by removing all the detail except for the main logotype and darkening its blue shade. The new logo features a capitalized inscription in a custom sans-serif typeface with all letters executed in one size and placed very close to each other so that some of the lines are glued. The thing, which makes the logo unique and memorable is a white line, which cuts the inscription horizontally in its upper part and adds sharpness and a special character to the whole composition.

2022 – now

The 2022 Asus logo breaks the norm they’ve set up since the 80s. Instead of writing the whole word, they decided to only show the letter ‘A’ in a special style. It’s performed in smooth, rounded lines that essentially look like two triangles: a big one for the main body and a smaller one below.
This creates a minimalistic, futuristic look that suits the manufacturer of hardware such as Asus very well. The geometric, tightly-fitted shapes relay the theme of precise microengineering companies like Asus perform to create their products. The entire logo is black.

Font and color

The Asus custom and unique typeface are based on one of the modern sans-serif fonts with thick and confident lines and a very progressive mood. The absence of the horizontal bar in the “A” and a white stripe, cutting the letters, make the whole inscription look very futuristic and stylish.

The blue and white color palette Asus chose for its visual identity is one of the most commonly used combinations for the brands, connected to technologies and the computer industry, as it reflects stability, expertise, and high quality, along with safety and professionalism.