be group

Vu Hoang Yen has been appointed the new CEO of Be Group, which runs the eponymous ride-hailing app, starting Wednesday.

She replaces Nguyen Hoang Phuong who has resigned citing personal reasons.

A graduate of the London School of Economics, Yen has previous work experience in e-commerce, finance, banking, and digital conversion. She was one of Forbes Vietnam’s top 10 professional women managers in 2019.

The group’s targets for the fourth quarter of 2021 and the next year include introducing optimal operational solutions for technology-based transport; and developing digital ecosystems including finance, banking, insurance, flight, and hotel bookings.

The group says the Be app has been downloaded to 10 million mobile devices and the ride-hailing service currently has 300,000 drivers who work in nearly 30 cities and provinces.