Top 10: Apple Think Different / Here's to the Crazy One's posters (202 – www.posterama.co

Below are some of Posterama’s best selling HERE’S TO THE CRAZY ONE’S typographic canvas, paper and stretcher framed artworks. Shipped worldwide from our workshops in Asia & America.

Interspersed with some of our favourite Crazy One’s posters from the original Apple computers ‘Think Different’ campaign.

The words from Apple’s iconic 1997 Here’s to the Crazy One’s ( Apple computers – Think Different) television commercial went ‘viral’ long before the term was coined. Created by legendary advertising agency TBWA Chiat Day LA. Creative Directors: Lee Clow / Rob Siltanen, and art director / copywriter: Craig Tanimoto. Their client – a notoriously difficult, Steve Jobs, who hemmed and hawed before finally approving it. Interestingly he also recorded a voice over version that never aired.

UPDATE:

Over the years there has been a lot of confusion over who authored the campaign idea of ‘Think Different’. Often misattributed to Steve Jobs and even the great Bob Dylan. So it was rewarding to discover the true story about it and its low key creator – Craig Tanimoto, in this informative blog post. However the copywriter for most of the TV script especially the powerful opening and closing sections was Craig’s boss at the time, Rob Siltanen.

If you have the time for a longer version about its concept’s creator, you should head over to Forbes.

Crazy One’s continues to be a rallying war cry for legions of creatives even today.

You can purchase one of our Crazy One’s / Think Different typographic posters here.

Image: Here’s to the Crazy one’s hand lettering poster

Image: Dave Dye’s Think Different poster Version 2 from the original longer script.

Image: Tomasz Biernat’s custom lettered Think Different poster

Image: Apple Think Different poster featuring John Lennon & Yoko Ono

Image: Apple Think Different poster featuring Albert Einstein

Image: Apple Think Different poster featuring Charlie Chaplin

Image: Apple Think Different poster featuring Mahatma Karamchand Gandhi juxtaposed with a scribble of the ad by Craig Tanimoto who came up with the idea for the ad campaign.

Image: Apple Think Different poster featuring Jimi Hendrix

Image: Apple Think Different poster featuring Bob Dylan

Image: Apple Think Different poster featuring advertising innovator Bill Bernbach

Image: Apple Think Different poster featuring Flik the ant from A Bug’s Life

Crazy One’s / Think Different TV script:

Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them,
disbelieve them, glorify or vilify them.
About the only thing that you can’t do, is ignore them.
Because they change things.
They push the human race forward.
While some may see them as the crazy ones, we see genius.
Because the ones who are crazy enough to think that they can change the world,
are the ones who do.

Image: Apple Think Different poster featuring Jackie Robinson

Image: Apple Think Different poster featuring Buzz Aldrin

Image: Apple Think Different poster featuring Maria Callas

Image: Jayesh Raut’s Think Different poster ( In Devnagri script, with the original words in English laid out in 3 lines)

Image: Apple Think Different poster featuring Thomas Edison juxtaposed with a scribble of the ad by Craig Tanimoto who came up with the ad campaign concept.