54 Best Marketing Blogs To Follow In 2023
We’ve all seen eye-catching logos, entertaining product descriptions, or popups on your favorite website. And we’ve all definitely received emails advertising last-minute deals.
It’s all tied to one thing – marketing.
via GIPHY
An average person may not pay attention to all this, but the marketers behind these types of advertisements are working hard to get it seen by you, the potential customer.
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To keep up with trends that can rise as quickly as they disappear, we usually follow one or two reliable information sources on the topic.
Although thousands of websites write about marketing, it’s not possible to check out all of them .
That’s where our team at MarketSplash comes in 👏🏼
We checked both old and new marketing blogs and created a list of the 54 best marketing blogs to follow this year .
Honestly, all the blogs below are great and there’s something for everyone.
This article is primarily for you guys who work closely with marketing, but if anyone is curious enough to research deeply on this, you are most welcome !
Here Are The Best 54 Marketing Blogs 👇🏽
Important disclosure : we’re proud affiliates of some tools mentioned in this guide. If you click an affiliate link and subsequently make a purchase, we will earn a small commission at no additional cost to you ( you pay nothing extra ). For more information, read our affiliate disclosure .
Image Source: Content Marketing Institute
Why it’s great: We presume that every marketer can agree on the fact that in modern marketing, content is king.
If you want to build a successful marketing strategy, you need to base it on the best quality content.
There is no better place to look for guidance than the Content Marketing Institute. If you want to know what the best quality content looks like and how to achieve it for yourself – this blog what you need.
With tons of useful tips and tricks with examples as well as case studies, we are sure that you’ll find it as useful as we do.
Our favorite content:
Image Source: Copyblogger
Why it’s great: This is another content-oriented blog to check out. If Content Marketing Institute is focused on general content marketing, Copyblogger dives deep into developing and molding to perfection text-based content.
It doesn’t matter if it’s regular email copy or product description. There’s always room for improvement.
Copyblogger comes in handy with all kinds of guides to make any copy look ah-mazing.
Check it out for yourself – you won’t be disappointed .
Our favorite content:
Image Source: VistaCreate
Why it’s great: The VistaCreate blog brings together the topics of marketing plus design, which is so important when it comes to this topic.
The blog is full of articles or entrepreneurs and small business owners that want to take matters into their own hands and excel at what they do .
VistaCreate is a great tool, and their blog helps navigate the complex world of marketing where design plays a central role.
Our favorite content:
Image source: Rebrandly
Why it’s great: They specifically look at digital marketing from a specific angle.
There is no better place than the Rebrandly blog to learn everything about marketing links: how to create the perfect link that matches your brand, increase the click-through rate, maximize the deliverability and boost your brand awareness with every link you share.
A branded link is a short URL that incorporates your domain name
Our favorite content:
Image Source: Social Marketing Writing
Why it’s great: The role of social marketing will continue to grow as people spend more and more time socializing online.
To ensure your sleeve is always packed with an arsenal of tricks for social media marketing, we recommend following a few unique marketing-centered blogs. Social Marketing Writing is one of them.
The blog covers the most popular social media platforms and provides advice on perfecting your techniques.
Take a look 👇 🏽
Our favorite content:
Image Source: Serpstat
Why it’s great: Serpstat’s blog main goal is to make the blog as helpful as possible for readers. If you are a newbie in SEO, you will find useful beginner guides irreplaceable.
Also, Serpstat’s blog offers detailed insights from all aspects of the world of digital marketing.
Serpstat frequently has guests from other popular SEO companies, and their article library is filled with exciting and practical information .The writers do a remarkable job in breaking down all the points and issues of SEO and digital marketing .
Our favorite content:
Image Source: HubSpot
Why it’s great: HubSpot blog is a platform that most likely doesn’t need an introduction. If you haven’s read any of their content yet, DO SO NOW 👏🏼
HubSpot’s blog is the golden standard for many digital marketers out there. With free templates, case studies, general knowledge, and niche advice – it caters to all.
It’s definitely worth your time .
Our favorite content:
Image Source: Capturly
Why it’s great: Capturly’s Blog focuses on building and improving your website for the best conversion rate.
It takes a deep dive into the UX, website analytics, and e-commerce principles.
The miscellaneous section covers different topics that can’t be fit under the categories mentioned above, but nonetheless, they are related to marketing and are chock-full of valuable advice.
We definitely recommend checking on it from time to time .
Our favorite content:
Image Source: Marketing Dive
Why it’s great: Marketing Dive’s blog is well managed, the articles are well-written and fresh, and on the whole, the blog is very pleasant to read and navigate.
If you are also interested in tech news, new app releases, plus a bit of CMO, then it’s a place for you.
Also, you can promote your trực tuyến events Marketing Drive in the ” events ” section. Sounds interesting ?Then don’t be a stranger and check it out .
Our favorite content:
Image Source: Unbounce
Why it’s great: Unbounce Blog is all about conversion.
If there is anything you can do to improve your landing page or overall website conversion rate, most likely it’s covered in this blog.
If it’s not, then it’s just a matter of time before it will be. Occasionally you’ll spot articles covering social truyền thông platforms and general marketing knowledge material as well .E-commerce folks will find Unbounce very useful indeed 💁 🏻 ♂ ️
Our favorite content:
Image Source: Marketo
Why it’s great: Marketo Blog is a “jack of all trades” when it comes to marketing blogs.
If you want to grasp it all at once, Marketo Blog is an excellent place to start and later research more deeply into what interests you the most.
From account-based marketing to testing and optimization, it’s all there and awaits the curious reader, aka you.
Our favorite content:
Image Source: Crowdfire
Why it’s great: Crowdfire blog’s primary topics are content creation, customer service, and social media.
It also produces content that focuses on case studies and product updates.
Crowdfire appreciates well-written articles, so if you think you want to write an article or two for them, feel free to get in touch with the blogs’ team.
Our favorite content:
Image Source: G2 Crowd
Why it’s great: G2 is vast. This platform collects users’ app reviews, scores, and comments. If you’re looking for honest reviews, this is the place to go.
The G2 learning hub is also one of a kind.
It’s open to accepting articles from independent writers if they follow G2 guidelines. The set of different writers provides a unique approach to every topic covered.
G2 focuses on marketing, productivity, design, sales, tech, and many-many other digital environment topics .
Our favorite content:
Image Source: eMarketer
Why it’s great: If you take a look at the eMarketer blog, you most likely will feel an old-school vibe coming off of it simply because it looks and feels as if you’re reading a newspaper article.
At least until the moment you open a page.
The content is composed of standard marketing and advertising topics, email marketing and so on. But a few more interesting include web demographics, media buying, and marketing technology.
Our favorite content:
Image Source: LuckyOrange
Why it’s great: LuckyOrange doesn’t release new articles very often. But when they do, they’re worth your every minute.
This blog is most beneficial for small business owners and eCommerce folks.
There are many great articles on general business strategy, eCommerce optimization, and social media tactics in these niches.
Check it once in a week for the most insightful content.
Our favorite content:
Image Source: Paperform
Why it’s great: Paperform is an amazing tool for building forms, but their blog covers much more than that just forms.
There is a section we highly recommend checking out with no-code advice and techniques to implement if you don’t possess coding skills or can’t afford a professional for the time being.
The blog offers design insights, marketing news, user experience tips, and articles about real-life wins to be inspired by.
Our favorite content:
Image Source: Kicksta
Why it’s great: If you are deeply invested in social media marketing, especially on Instagram, then Kicksta Blog is for you.
Almost every single post on this blog covers Instagram and ways to utilize it as a marketing tool.
At the moment, there are around 57 pages filled with Instagram-related content. Our guess is, you won’t need any other blog for Instagram marketing tips if you follow this one.
Our favorite content:
Image Source: Brafton
Why it’s great: Brafton is great with content delivery and infographics.
They achieve this by correctly utilizing infographics, representative visualization, and every other possible trick in the book – so the content looks perfect.
The best part is that Brafton helps its readers learn from them and implement the knowledge in their own projects.
We highly recommend reading this blog to fuel your brand .
Our favorite content:
Image Source: Backlinko
Why it’s great: SEO is a vital part of digital marketing. If you think it’s not, this is another reason to start reading the Backlinko blog.
Backlinko is one of several SEO-centered blogs on the list and the one that has the most personal touch.
Backlinko is great if you are interested in SEO in general and if you’re just at the very beginning of your journey. Yet, we are sure even seasoned SEO specialists can learn a thing or two from there.
Our favorite content:
Image Source: Outfunnel
Why it’s great: Outfunnel’s blog is an example of insightful writing and amazing style.
The blog doesn’t cover everything related to marketing. Instead, it focuses on a few topics that play a vital role in marketing and automation.
Our team also loves to read about real-life examples and case studies, so the “success stories” section deserves to be mentioned.
Our favorite content:
Image Source: Intercom
Why it’s great: Intercom blog does a great job at combining regular articles with podcasts.
If you don’t have time to read long-form content, no worries, listen to the podcast instead. It’s terrific.
The content mostly focuses on Product Marketing and everything there is to know about the process from start to finish.
Our favorite content:
Image Source: The Next
Why it’s great: The Next Scoop is another valuable and diverse source of insights about digital marketing.
You can read about all kinds of marketing and you’ll keep coming back for more.
Usually, there are several articles a week to keep you busy. It’s easy to navigate the blog and the articles as well, which makes the reading process more enjoyable.
Our favorite content:
Image Source: Copyhackers
Why it’s great: Copywriting skills are essential for the production of quality content.
To sell an idea, you need to embody it in the form that allows people to process it, and the text is one of the most common ways to do it.
But in order to avoid beginner mistakes or to level up your current skills, there is no better place than the Copyhackers ‘ blog .
Our favorite content:
Image Source: Moz
Why it’s great: This is another SEO-centered blog on the list. What makes it more special than the others?
The Moz blog is the perfect example of a data-driven content with extensive analytical data and SEO research material.
We can’t add anything more on top of that, and it’s just a must-read blog for every marketer that works with SEO.
Our favorite content:
Why it’s great: Compose.ly’s blog explains content marketing and bordering topics in a way that even a person not familiar with it could learn everything they could possibly need.
There are also many topics for writers to check out and materials on how to develop a content strategy. And as a bonus, there are lots of insightful case studies present as well.
Our favorite content:
Image Source: Semrush
Why it’s great: Beware, concentrated SEO presence detected, here comes another SEO-related blog.
The Semrush blog covers general SEO topics and and provides an insight into how to implement their advice in every possible way.
The Semrush community can also brag a bit about events, webinars, and podcasts they host rather frequently .Don’t pass on this one 👏 🏼
Our favorite content:
Image Source: Kdan Mobile Blog
Why it’s great: Kdan Mobile’s blog focuses on a diversity of content ranging from productivity to content creation to various social media tips and tricks.
The well-written and insightful guides and articles provide their readers with valuable advice and useful content.
While quite a few articles are related to Kdan Mobile’s products, there are still plenty of posts to check out for actionable insight .
Our favorite content:
Image Source: Instapage
Why it’s great: Have you ever struggled to create a comprehensive, good-looking landing page with good conversion? 🧐
We’ve all been there …
Instapage covers the topic in a way that it almost sounds easy.
There are tons of articles that explain the process from A to Z. Once you read through a few, you’ll have a better idea on what a good landing page looks like. Don’t delay.
Our favorite content:
Image Source: Avoma
Why it’s great: Avoma’s blog main goal is to make things as practical as possible for salespeople, marketers, and customer success professionals.
If you are looking for actionable content and how-to’s for real business problems such as remote onboarding, making a discovery call effective, cold calling, cross-functional collaboration, then Avoma blogs are your go-to resource.
Our favorite content:
Image Source: ConversionXL
Why it’s great: ConversionXL blog offers high-quality and truly actionable content. Some of it is not free, but plenty is.
The blog is centered around a sacred word for every marketing specialist: conversion.
It has proven and tested methods that work and will have a definite impact on your conversion rates .Check it out today 👏 🏼
Our favorite content:
Image Source: Gaps
Why it’s great: Gaps’ blog is the perfect place to find inspiration. The content is not your regular run-of-the-mill stuff; it’s more like an archive of success stories.
Gaps perfectly covers and explains how someone did something right and achieved success along the way. It’s some truly inspiring stuff .
Our favorite content:
Image Source: MarketingProfs
Why it’s great: MarketingProfs blog is the beacon of changes that happen on the frontline of marketing trends war.
Should you change your current marketing strategy or how can you improve it? MarketingProfs have the answer.
To keep an eye on the ever-changing marketing niche, the MarketingProfs blog is one of the best.
Our favorite content:
Image Source: GatherContent
Why it’s great: The name of GatherContent gives away its purpose. You’ll find articles where content optimization and development are described at their finest.
From simple tips about developing a content piece to the whole article about creating a solid marketing strategy, you’ll find both.
The blog also hosts online events and has free usable templates for your miscellaneous marketing endeavors.
Our favorite content:
Image Source: BuzzSumo
Why it’s great: BuzzSumo features one of the best content-focused blogs on the web.
As the app is tightly connected to social media, the blog also publishes content related to influencer marketing, digital PR, and video marketing.
For anyone actively working with influencer marketing and brand establishment, the BuzzSumo blog will provide a lot of invaluable material to read .
Our favorite content:
Image Source: ProBlogger
Why it’s great: Even though blogging is not as prevalent as before due to the many alternatives such as podcasts and vlogs, it’s still one the best ways to deliver quality content to your customers.
ProBlogger articles explain and showcase every step one needs to take in order to create a fully-functional and optimized blog.
Our favorite content:
Image Source: CoSchedule
Why it’s great: CoSchelude’s blog shares the best industry practices. It covers not only social media and content production/marketing, but also topics such as project management, product updates, and training/marketing workflow.
The blog also offers a great set of templates if you subscribe to their newsletter.
Our favorite content:
Image Source: Hotjar
Why it’s great: HotJar’s content is a mix of everything – and that’s what makes it so 💯.
You can read an article about the ways to optimize your marketing funnel followed by one about analyzing rage clicks on your website, and believe us, and you’ll enjoy both of them.
Expect one article to pop up in a week or two. Quality is well worth the wait.
Our favorite content:
Image Source: A Better Lemonade Stand
Why it’s great: A Better Lemonade Stand’s blog is an e-commerce dream. It’s filled with product ideas, e-commerce insights, and small business tips and tricks.
If you own a similar business, you may find insights shared in this blog invaluable for growing your ideal e-commerce shop.
From first steps to non-stop growing, it’s all there .
Our favorite content:
Image Source: Stratechery
Why it’s great: Stratechery is one of the old-school, single-author blogs. And it’s just terrific 😍.
It was created and is being managed by Ben Thompson, an experienced business strategist and marketing specialist.
The blog offers strategy analysis and covers the business side of technology, mixed with truyền thông and its impact on society .
Our favorite content:
Image Source: Inflow
Why it’s great: Go Inflow’s blog offers great advertising and optimizations techniques for increased conversion. You’ll learn how to place ads, where to place them and so on.
Besides, there are tons of valuable insights on e-commerce, competitor analysis, and more.
“Attract, convert, grow,” – that’s the motto.
Our favorite content:
Image Source: SaaStr
Why it’s great: SaaStr is more than just a blog 👏🏼
It’s a whole community interested in business software and ways to make the most out of it.
The blog provides insight on the most successful SaaS companies out there with a detailed overview of how things are going for them.
And, of course, a lot of global news regarding similar topics .
Our favorite content:
Image Source: ProofHub
Why it’s great: It’s hard to separate a single best-covered topic on the Proof Hub Blog.
But after reading through it, we all agreed that self-management, project management, and productivity are all must-read topics.
Although other articles are high in quality and filled with great information, something behind the articles regarding management and productivity made us fall in love with their content a little bit .Check them out for yourself 👇 🏽
Our favorite content:
Image Source: SiegeMedia
Why it’s great: Siege Media’s blog is all about SEO, Strategy, and Content.
It will provide answers on how to rank higher and grow your business using content marketing.
The team of brilliant creatives, sharp marketers, and savvy SEOs are behind the content. The real-world insights will help you to get inspired and build a powerful search optimization strategy for your business .
Our favorite content:
Image Source: Mention
Why it’s great: The Mention Blog was created by marketing industry experts and comes with a comfortable and easy-to-use interface.
You’ll learn all things social media, influencer marketing, content writing, and SEO and improve your marketing skills.
You’ll also explore how tracking a brand, competitor, or industry topic increases your ROI .
Our favorite content:
Image Source: Bizzmark
Why it’s great: Bizzmark Blog covers all areas of Digital Marketing and the writing style is truly great.
The blog was conceived as a joint effort of several experienced business and marketing bloggers and journalists.
You’ll read about all things digital marketing in an informative manner and actionable manner.
Our favorite content:
Image Source: Autopilot
Why it’s great: Autopilot is all about Marketing Automation. You’ll explore how to automate routine processes and save your time and resources.
You’ll also find tools and software to help you with automatization and learn how to use it with greater efficiency.
Besides, there is lots of information about Growth hacking, Content and Email marketing as well.
Our favorite content:
Image Source: QuickSprout
Why it’s great: These folks have the resources to help you with everything related to marketing.
The content includes guides for beginner-level digital marketing, design services and emotional marketing.
Dive into the marketing world and stay updated on the latest news, trends, strategies, and tips with the QuickSprout blog .
Our favorite content:
Image Source: TopRank Marketing
Why it’s great: This blog is focused solely on B2B marketing. Finding clients in the B2B segment is not an easy task that needs much time and effort.
Articles on TopRank Marketing are intended to help their readers with this problem.
Their useful content will help you navigate the B2B marketing sector with ease and succeed along the way .
Our favorite content:
Why it’s great: Marketing guides, tips, and strategies for all kinds of businesses are waiting for you on Business.com.
Learn about business development, management, and marketing.
You also will find articles that will help you to start your own business successfully. All strategies, guides, and tips are written by professional marketers and business owners that make them even more valuable .
Our favorite content:
Image Source: Salesforce
Why it’s great: When it comes to digital marketing, Salesforce Blog contains a lot valuable information for business owners.
Reading this blog will help you to dive deep into the trends and insights impacting the future of small businesses.
Also, the many customer success stories will inspire new ideas and solutions for your own business .
Our favorite content:
Image Source: WordStream
Why it’s great: WordStream Blog will help you level up your digital marketing advertising game.
Besides, you can find a lot of articles about tools.
One of them is a không lấy phí Google Ads performance grader that will help you find out if you are making mistakes with Google Ads. Besides, this resource includes many educational and insightful articles as well .
Our favorite content:
Image Source: Content Strategist
Why it’s great: The Content Strategist Blog is made for those who’re searching for new and extraordinary content solutions.
You’ll discover how to build a content strategy for different areas and make your content work for you.
You can also follow trends and advice on how to create actual content, improve your skills and get the best results .
Our favorite content:
Image Source: Paperturn
Why it’s great: Paperturn’s blog consists of great marketing and sales tips and incorporates information about the latest technology and software you should keep an eye out for and use in your business.
The blog is filled with posts that are innovative, relevant and interesting to read. Throughout their blog, there’s also a focus on the emergence of digital flipbooks and how they can help businesses with their marketing efforts, regardless of their industry!
If you want to learn about emerging trends, user-friendly marketing software and how to get a killer marketing strategy, all at once – you’re in the right place!
Our favorite content:
Image Source: Antavo Why it’s great : Antavo is constantly producing extensive thought leadership pieces on all topics related to loyalty and marketing, and they’re continually adding new formats to the arsenal .
Antavo provides businesses with useful insights, statistics, strategies, best practices and even real-life examples that loyalty and marketing experts can use.
Antavo’s loyalty blog is the best place to learn everything there is to know about successful loyalty programs.
Our favorite content:
The 54 blogs listed above are all great in their own way. Whether you’d like to know all about SEO or content marketing, step up your ads game or pivot your strategy in the upcoming quarter, these blogs have you covered.
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